Thursday, December 2, 2010

Crystal's Upcoming Promotional Appearances and Lee's Two-Week Tally

With less than two weeks until Crystal Bowersox's debut album, "Farmer's Daughter", set to release she is finally doing some promotion for the album besides live performances. She will be on the Tonight Show with Jay Leno next Friday Dec 10 (almost exactly one month after Lee performed there) and then on Monday Dec 13 with Regis and Kelly and then on Ellen's show on the 16th. She is also featured on some weird VEVO.com Christmas video and also has her own little Christmas related video there. She is also opening for the Doobie Brothers this Saturday in San Diego and then again in San Francisco on Tuesday Dec 7. And she is doing all this promotion without officially releasing her single for download and with almost no radio support. I sure hope her marketing people know what they are doing.

I do worry about her sales after seeing how little promotional support RCA is giving Lee Dewyze on his debut album, "Live It Up". After his first week sales came in at a weak 39,000 (#19 on the sales charts), his second week fell to 15,000 ( #93) which was an expected drop, but still only puts his total sales at around 55,000 after two weeks. I had originally expected Lee to have higher initial album sales than Crystal, but with these numbers I sure hope I am wrong! Lee was also on the Tonight Show and Regis and Kelly last month, and he was also on the Today Show and had a few other live performances. One difference I have noticed is that all of Lee's performances since the tour ended tend to be him as the only billed artist, but many of Crystal's performances are at festivals or opening for other artists (Michael Franti, Melissa Etheridge, KT Tunstall, Sara Bareilles, Doobie Brothers). Hopefully being at concerts with bigger name artists might give her more exposure and help her album sales.

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